It is a good news for us that Tata Nano is awarded as the best designed car beating thirteen other cars. Now according to news, Tata motors and Titan two of the most known brands in their fields are joining hands to bring a new version Tata Nano Gold Plus which will be obviously a little more costly than the previous one and also will have some additional features. Tata Nano is in news right from its day one for either good or for bad reasons in the global auto market. Indian buyers are loosing its charm due to incidents of Nano catching fire but in contrast global auto market is showing its interest in Tata Nano due to its popularity. Tata Nano was launched in Indian auto market in the month of March 2009 and from then it has gathered enough appriciation at both domestic and international level. India’s most cheapest and smallest car Tata Nano comes with a price tag of Rs 1,15,361 to Rs 1,79,254 (exshowroom, New Delhi). Also Tata nano is available in five models with BSII and BSIII norms in three different colors Ivory White, Racing Red and Summer Blue. This car is coming with safety features such as Central Locking, Center High Mount Stop Lamp, Booster Assisted brakes, Door lock on Driver and Passenger side, Laminated Windshield, Front & Rear seat belts, Intrusion beam, Additional body reinforcement, Radial Tubeless tyres and much more to provide comfort journey. Despite of such good features the sales of car dropped due to one reason or another. Tata motors are positive that the sales of their mini wagon will rise again. To achieve a grand success in Tata Nano, Tata Motors are following some market strategy such as offering low interest rates, car loan available in 48 hours, guarantee of four years or 60,000 km whichever earlier, new Tata Nano with extra safety and also fixing safety problem in the already sold Tata Nano. So it can be easily seen that Tata Motors are seriously taking decisions to satisfy need of their customers and making Tata Nano a car to choose. Only time will tell us how much Tata Motors make from their Tata Nano Gold Plus.
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